Infor Customer Experience Suite

Data is the new bacon?

February 14, 2017

While in the grocery store I saw a man wearing a shirt that said “Data is the New Bacon”.   I smiled and began thinking to …

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Re-thinking omni-channel marketing

February 7, 2017

A colleague asked me recently if there were any benefits to integrating Google Adwords to his outbound marketing tool.That question made me pause, and I …

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Managing patient experience

February 2, 2017

I recently visited a healthcare customer who is looking for a tool to streamline and improve their processes for managing patient complaints. I was surprised …

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Truly achieving a 360-degree view of your customer

January 31, 2017

Often when people think of Customer Relationship Management (CRM), they default to thinking of salespeople using an application for managing sales pipeline and activities. While …

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Common marketing missteps and how to avoid them

January 19, 2017

It’s all too common to make marketing missteps given the mountains of information customers and prospects have access to about a brand from the company’s …

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Managing multiple marketing channels

January 18, 2017

In my last blog, The independent customer, the challenges in managing the complex path people take when making a purchasing decision became very clear.  There …

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Change: From pain to prosper

January 12, 2017

Whether you are updating to the new iOS 10 or a company-wide overhaul of your CRM software, you can expect there to be naysayers. For …

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The independent customer

January 5, 2017

Purchase decisions have become more complex than ever.  A variety of sites, devices and research methods makes it difficult to monitor and help a prospective …

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Leveraging data to spark creativity

January 4, 2017

As the proliferation of channels and technology continues, the implications and challenges for organizations deepens. Today, companies are burdened more than ever before. In addition …

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Put your customer (experience) first

December 15, 2016

Put your customer first. Sounds cliché, right? There’s no doubting the fact that businesses have been overwhelmed with studies citing the prominence of the age …

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About this Blog

Welcome to the Customer Experience Suite blog.  Follow this blog to learn about valuable industry insights, product announcements, events and more. Infor Customer Experience suite helps organizations integrate customer data, accelerate customer engagement and gain a complete view of their customers.
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