Infor Customer Experience Suite

2018 customer-centric marketing planning

November 20, 2017

Last month we posted the first in a series of blogs to address the issues around evolving marketing from being product centric to becoming customer-centric. …

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Delivering richer real-time experiences in Banking

November 3, 2017

The same dynamics that have rewritten the rules for virtually every type of commercial relationship are also reshaping the banking industry – and banks are …

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The journey to greater customer engagement – the big picture

October 19, 2017

It is an exciting time to be in marketing. So much is changing including the marketing technology (MarTech), the buyer’s behavior and power, and the …

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Applying a concierge’s mindset to omni-channel engagement

July 28, 2017

In two previous posts in this series, we discussed how guest relationship management fundamentally differs from conventional approaches to CRM and the importance of mapping …

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Go beyond “point A to point B” to deliver a superior guest experience

July 20, 2017

In a previous post, we looked at how Guest Relationship Management is fundamentally different than conventional CRM. Now we’ll review how mapping out the guest’s …

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Empowering Asset Managers with Data Science

July 14, 2017

The Asset Management industry has endured a lot of change over the last fifteen years. It’s a resilient space that has survived everything from the …

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What the Sirius Decisions Demand Unit Waterfall means for B2B marketers

July 11, 2017

A few weeks ago, Sirius Decisions, the thought leader around all things B2B Marketing and Sales, unveiled their largest shift in the architect of the …

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5 ways the Hospitality industry can reinvent traditional CRM

July 6, 2017

When it comes to customer relationship management, not all industries are created equal – which means a one-size-fits-all approach to CRM solutions can’t address the …

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Achieving CRM “nirvana”

July 5, 2017

Breaking News – Customer Relationship Management (CRM) is not just a software application! CRM is a business process.  It’s a way of doing business along …

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How marketers can segment their way to success

June 7, 2017

We all know the golden rule of buying of a property is location, location, location. These days, the golden rule of marketing surely must be …

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About this Blog

Welcome to the Customer Experience Suite blog.  Follow this blog to learn about valuable industry insights, product announcements, events and more. Infor Customer Experience suite helps organizations integrate customer data, accelerate customer engagement and gain a complete view of their customers.
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