February 10, 2011
Jackie Palmer, Senior Product Manager: CRM Marketing Solutions, Infor
At the National Retail Federation's 100th Annual Convention and Expo in January, Infor announced the general availability of CRM Epiphany Shopping Advisor. With this product, retailers and e-commerce service providers can deliver personalized and more relevant product and marketing offers to website visitors to improve the customer shopping experience.
Even in the midst of the biggest retail event of 2011, the Shopping Advisor launch has generated a lot of buzz in the media, including Retail Solutions Online, Internet Retailer, and CRMAdvocate. Why all the interest? Because consumers are now free to shop anywhere, anytime—and retailers need more sophisticated ways to differentiate their brands, keep customers coming back, and convert more visitors to buyers.
With this new solution, retailers can improve the purchasing experience by automatically recommending products and offers to site visitors as they shop, based on products they view, search for, purchase, or add to wish lists or shopping carts. It also instantly accesses and uses relationship history data—gathered from all interaction channels such as recent store or catalog purchases—to deliver the most relevant recommendations.
If you weren’t able to visit Infor at NRF, you can see the new Shopping Advisor in action during the on-demand replay of the February 17 webinar. Please join us to see how you can create more consistent, personalized experiences wherever your customer shops—in the store, via smartphone or the web, or over the phone.