Infor Customer Experience Suite

Category:  Customer Experience Management

Applying a concierge’s mindset to omni-channel engagement

July 28, 2017

In two previous posts in this series, we discussed how guest relationship management fundamentally differs from conventional approaches to CRM and the importance of mapping …

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Go beyond “point A to point B” to deliver a superior guest experience

July 20, 2017

In a previous post, we looked at how Guest Relationship Management is fundamentally different than conventional CRM. Now we’ll review how mapping out the guest’s …

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Empowering Asset Managers with Data Science

July 14, 2017

The Asset Management industry has endured a lot of change over the last fifteen years. It’s a resilient space that has survived everything from the …

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5 ways the Hospitality industry can reinvent traditional CRM

July 6, 2017

When it comes to customer relationship management, not all industries are created equal – which means a one-size-fits-all approach to CRM solutions can’t address the …

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Top 3 things to consider when choosing your CRM solution

May 17, 2017

We can all agree there are plenty of solutions and vendors to choose from when it comes to CRM as it is a fundamental requirement …

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Do you do business in Europe? Time to get busy marketers – GDPR is coming!

May 12, 2017

GDPR is a new law on data privacy and the law applies from 25th May 2018. To put it another way, you can get fined …

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Steps to avoid dueling messages and touchpoints with your customers

May 11, 2017

With customers in the driver’s seat, they are setting the pace of when, where and how they interact with a brand.  It’s forced brands to …

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Simple re-targeting – does it really work?

May 5, 2017

I’ll kick things off with a few scenarios that I think most people can relate to.  It illustrates how using simple re-targeting in your campaigns …

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The why factor

April 26, 2017

I recently purchased a dining table that had been refurbished from an old door found in a landfill. Once I read how the craftsman was …

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CRM—Do the right thing

April 25, 2017

The age-old misnomer with buying CRM software has been “If we build it they will come”, but everyone has learned by now that doesn’t work. …

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Welcome to the Customer Experience Suite blog.  Follow this blog to learn about valuable industry insights, product announcements, events and more. Infor Customer Experience suite helps organizations integrate customer data, accelerate customer engagement and gain a complete view of their customers.
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