Infor Customer Experience Suite

Category:  Customer Experience Management

2018 customer-centric marketing planning

November 20, 2017

Last month we posted the first in a series of blogs to address the issues around evolving marketing from being product centric to becoming customer-centric. …

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Delivering richer real-time experiences in Banking

November 3, 2017

The same dynamics that have rewritten the rules for virtually every type of commercial relationship are also reshaping the banking industry – and banks are …

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The journey to greater customer engagement – the big picture

October 19, 2017

It is an exciting time to be in marketing. So much is changing including the marketing technology (MarTech), the buyer’s behavior and power, and the …

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Applying a concierge’s mindset to omni-channel engagement

July 28, 2017

In two previous posts in this series, we discussed how guest relationship management fundamentally differs from conventional approaches to CRM and the importance of mapping …

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Go beyond “point A to point B” to deliver a superior guest experience

July 20, 2017

In a previous post, we looked at how Guest Relationship Management is fundamentally different than conventional CRM. Now we’ll review how mapping out the guest’s …

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Empowering Asset Managers with Data Science

July 14, 2017

The Asset Management industry has endured a lot of change over the last fifteen years. It’s a resilient space that has survived everything from the …

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5 ways the Hospitality industry can reinvent traditional CRM

July 6, 2017

When it comes to customer relationship management, not all industries are created equal – which means a one-size-fits-all approach to CRM solutions can’t address the …

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Top 3 things to consider when choosing your CRM solution

May 17, 2017

We can all agree there are plenty of solutions and vendors to choose from when it comes to CRM as it is a fundamental requirement …

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Do you do business in Europe? Time to get busy marketers – GDPR is coming!

May 12, 2017

GDPR is a new law on data privacy and the law applies from 25th May 2018. To put it another way, you can get fined …

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Steps to avoid dueling messages and touchpoints with your customers

May 11, 2017

With customers in the driver’s seat, they are setting the pace of when, where and how they interact with a brand.  It’s forced brands to …

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About this Blog

Welcome to the Customer Experience Suite blog.  Follow this blog to learn about valuable industry insights, product announcements, events and more. Infor Customer Experience suite helps organizations integrate customer data, accelerate customer engagement and gain a complete view of their customers.
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