Infor Customer Experience Suite

Category:  General

What the Sirius Decisions Demand Unit Waterfall means for B2B marketers

July 11, 2017

A few weeks ago, Sirius Decisions, the thought leader around all things B2B Marketing and Sales, unveiled their largest shift in the architect of the …

Continue reading What the Sirius Decisions Demand Unit Waterfall means for B2B marketers »

Tips to developing meaningful Marketing metrics

May 25, 2017

It’s simple, if you aren’t tracking the right marketing metrics, you aren’t going get the C-suite support you need.  Gone are the days when marketing …

Continue reading Tips to developing meaningful Marketing metrics »

Top 3 things to consider when choosing your CRM solution

May 17, 2017

We can all agree there are plenty of solutions and vendors to choose from when it comes to CRM as it is a fundamental requirement …

Continue reading Top 3 things to consider when choosing your CRM solution »

Do you do business in Europe? Time to get busy marketers – GDPR is coming!

May 12, 2017

GDPR is a new law on data privacy and the law applies from 25th May 2018. To put it another way, you can get fined …

Continue reading Do you do business in Europe? Time to get busy marketers – GDPR is coming! »

After the signature – contract management

April 5, 2017

A lot of focus goes into managing contracts through the negotiation process but there is also a lot to handle after the signature. Contracts can …

Continue reading After the signature – contract management »

To attend or not attend?

March 30, 2017

With so much emphasis on conference calls, virtual meetings, and online demos; we’ve come to think of meeting face to face as the exception. With …

Continue reading To attend or not attend? »

Change: From pain to prosper

January 12, 2017

Whether you are updating to the new iOS 10 or a company-wide overhaul of your CRM software, you can expect there to be naysayers. For …

Continue reading Change: From pain to prosper »

Put your customer (experience) first

December 15, 2016

Put your customer first. Sounds cliché, right? There’s no doubting the fact that businesses have been overwhelmed with studies citing the prominence of the age …

Continue reading Put your customer (experience) first »

The power of customer data

December 14, 2016

So. Much. Data. Working with marketers I constantly hear about the benefits and challenges of the wealth of data available to them. According to a …

Continue reading The power of customer data »

The impact of real-time context in marketing

December 9, 2016

Traditional segmentation strategies using demographic and psychographic information are customary tools that marketers have consistently used for customer-focused marketing initiatives to deliver relevant messages. We …

Continue reading The impact of real-time context in marketing »







About this Blog

Welcome to the Customer Experience Suite blog.  Follow this blog to learn about valuable industry insights, product announcements, events and more. Infor Customer Experience suite helps organizations integrate customer data, accelerate customer engagement and gain a complete view of their customers.
Click here to learn more.

Follow

RSS Feed
By Email
Facebook
LinkedIn
Twitter
YouTube


Upcoming Events