Infor Customer Experience Suite

Category:  Marketing Solutions

Go beyond “point A to point B” to deliver a superior guest experience

July 20, 2017

In a previous post, we looked at how Guest Relationship Management is fundamentally different than conventional CRM. Now we’ll review how mapping out the guest’s …

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5 ways the Hospitality industry can reinvent traditional CRM

July 6, 2017

When it comes to customer relationship management, not all industries are created equal – which means a one-size-fits-all approach to CRM solutions can’t address the …

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Tips to developing meaningful Marketing metrics

May 25, 2017

It’s simple, if you aren’t tracking the right marketing metrics, you aren’t going get the C-suite support you need.  Gone are the days when marketing …

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Simple re-targeting – does it really work?

May 5, 2017

I’ll kick things off with a few scenarios that I think most people can relate to.  It illustrates how using simple re-targeting in your campaigns …

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Your Digital Fingerprint

March 17, 2017

You can tell a lot about a person by their morning routine. That’s because from the moment we turn off our alarm in the morning …

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Mastering automated customer service

March 15, 2017

As I sit and browse through the running list of content topics and best practices that I have written down in my notebook, I continue …

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Share your Infor CX story at Inforum 2017

March 13, 2017

Do you have a compelling story about how your organization is using Infor CX products? Your peers want to hear from you. Call for papers …

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Re-thinking omni-channel marketing

February 7, 2017

A colleague asked me recently if there were any benefits to integrating Google Adwords to his outbound marketing tool.That question made me pause, and I …

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Common marketing missteps and how to avoid them

January 19, 2017

It’s all too common to make marketing missteps given the mountains of information customers and prospects have access to about a brand from the company’s …

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Managing multiple marketing channels

January 18, 2017

In my last blog, The independent customer, the challenges in managing the complex path people take when making a purchasing decision became very clear.  There …

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About this Blog

Welcome to the Customer Experience Suite blog.  Follow this blog to learn about valuable industry insights, product announcements, events and more. Infor Customer Experience suite helps organizations integrate customer data, accelerate customer engagement and gain a complete view of their customers.
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