Infor Customer Experience Suite

Category:  Marketing Solutions

Countdown to GDPR

May 11, 2018

As Global Marketing Operations leader at Infor, an enterprise software company with more than 16,000 employees and 90,000 customers, I’ve had many questions about GDPR, …

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Greasing the skids for the sales team

April 18, 2018

This is the eighth in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement …

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Building competitive advantage through better data quality

April 11, 2018

This is the seventh in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement …

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Moving from best guesses to reliable insight

April 5, 2018

This is the sixth in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement …

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Minimalist marketing in an era of excess

March 29, 2018

As I tackled spring cleaning around my house this year, I was inspired by the minimalism movement and its emphasis on removing the physical clutter …

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Keeping better score

March 27, 2018

This is the fifth in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement …

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For the love of data

February 14, 2018

This is the fourth in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement …

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Bridge the sales and marketing gap in Hospitality by focusing on ROI

February 6, 2018

It comes as no surprise that, until fairly recently, sales and marketing had different goals, metrics, and overall view of what was defined as success. …

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Marketing automation and events

February 1, 2018

This is the third in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement …

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Triggered response: Right message, right time, right person

January 26, 2018

This is the second in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement …

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About this Blog

Welcome to the Customer Experience Suite blog.  Follow this blog to learn about valuable industry insights, product announcements, events and more. Infor Customer Experience suite helps organizations integrate customer data, accelerate customer engagement and gain a complete view of their customers.
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