Infor Customer Experience Suite

Category:  Marketing Solutions

Making the case for marketing automation – Use case #4: For the love of data

February 14, 2018

This is the fourth in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement …

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Bridge the sales and marketing gap in Hospitality by focusing on ROI

February 6, 2018

It comes as no surprise that, until fairly recently, sales and marketing had different goals, metrics, and overall view of what was defined as success. …

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Making the case for marketing automation – Use case #3: Events

February 1, 2018

This is the third in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement …

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Making the case for marketing automation – Use case #2: Triggered response

January 26, 2018

This is the second in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement …

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Making the case for marketing automation – Use case #1: Do more with less

January 22, 2018

What’s the best way to understand the value and potential of a state-of-the-art marketing automation system? Why not talk to some leading professionals who use …

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Making the case for marketing automation: A practitioner’s guide

December 20, 2017

Watch the webinar on demand As a marketer, you already know the challenges of engaging, nurturing, and converting qualified leads in an increasingly digital and …

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How MRM can help retailers take the humbug out of the holiday season

December 13, 2017

Other than chestnut roasting, mistletoe growing, and sleigh bell manufacturing, you could make an argument that the industry with the closest ties to the holiday …

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2018 customer-centric marketing planning

November 20, 2017

Last month we posted the first in a series of blogs to address the issues around evolving marketing from being product centric to becoming customer-centric. …

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Applying a concierge’s mindset to omni-channel engagement

July 28, 2017

In two previous posts in this series, we discussed how guest relationship management fundamentally differs from conventional approaches to CRM and the importance of mapping …

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Go beyond “point A to point B” to deliver a superior guest experience

July 20, 2017

In a previous post, we looked at how Guest Relationship Management is fundamentally different than conventional CRM. Now we’ll review how mapping out the guest’s …

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Welcome to the Customer Experience Suite blog.  Follow this blog to learn about valuable industry insights, product announcements, events and more. Infor Customer Experience suite helps organizations integrate customer data, accelerate customer engagement and gain a complete view of their customers.
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