Infor Customer Experience Suite

Category:  Marketing Solutions

Tips to developing meaningful Marketing metrics

May 25, 2017

It’s simple, if you aren’t tracking the right marketing metrics, you aren’t going get the C-suite support you need.  Gone are the days when marketing …

Continue reading Tips to developing meaningful Marketing metrics »

Simple re-targeting – does it really work?

May 5, 2017

I’ll kick things off with a few scenarios that I think most people can relate to.  It illustrates how using simple re-targeting in your campaigns …

Continue reading Simple re-targeting – does it really work? »

Your Digital Fingerprint

March 17, 2017

You can tell a lot about a person by their morning routine. That’s because from the moment we turn off our alarm in the morning …

Continue reading Your Digital Fingerprint »

Mastering automated customer service

March 15, 2017

As I sit and browse through the running list of content topics and best practices that I have written down in my notebook, I continue …

Continue reading Mastering automated customer service »

Share your Infor CX story at Inforum 2017

March 13, 2017

Do you have a compelling story about how your organization is using Infor CX products? Your peers want to hear from you. Call for papers …

Continue reading Share your Infor CX story at Inforum 2017 »

Re-thinking omni-channel marketing

February 7, 2017

A colleague asked me recently if there were any benefits to integrating Google Adwords to his outbound marketing tool.That question made me pause, and I …

Continue reading Re-thinking omni-channel marketing »

Common marketing missteps and how to avoid them

January 19, 2017

It’s all too common to make marketing missteps given the mountains of information customers and prospects have access to about a brand from the company’s …

Continue reading Common marketing missteps and how to avoid them »

Managing multiple marketing channels

January 18, 2017

In my last blog, The independent customer, the challenges in managing the complex path people take when making a purchasing decision became very clear.  There …

Continue reading Managing multiple marketing channels »

Leveraging data to spark creativity

January 4, 2017

As the proliferation of channels and technology continues, the implications and challenges for organizations deepens. Today, companies are burdened more than ever before. In addition …

Continue reading Leveraging data to spark creativity »

The power of customer data

December 14, 2016

So. Much. Data. Working with marketers I constantly hear about the benefits and challenges of the wealth of data available to them. According to a …

Continue reading The power of customer data »









About this Blog

Welcome to the Customer Experience Suite blog.  Follow this blog to learn about valuable industry insights, product announcements, events and more. Infor Customer Experience suite helps organizations integrate customer data, accelerate customer engagement and gain a complete view of their customers.
Click here to learn more.

Follow

RSS Feed
By Email
Facebook
LinkedIn
Twitter
YouTube


Upcoming Events