Infor Customer Experience Suite

Making the case for marketing automation – Use case #4: For the love of data

February 14, 2018

This is the fourth in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement …

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Making the case for marketing automation – Use case #3: Events

February 1, 2018

This is the third in a series that captures leading marketing executive ideas on how marketing automation can be a game changer in customer engagement …

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Making the case for marketing automation – Use case #1: Do more with less

January 22, 2018

What’s the best way to understand the value and potential of a state-of-the-art marketing automation system? Why not talk to some leading professionals who use …

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How Dunlop Tyres reaches new heights with Infor CRM

December 18, 2017

Dunlop Aircraft Tyres manufactures world-class aircraft tires and nothing else — and it has done so for more than 100 years. That singular focus is …

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Herman Miller uses CPQ to furnish customers with a better experience

December 5, 2017

The quoting process is a critical inflection point in the customer engagement cycle—and one of the factors that sets the tone for the entire customer …

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2018 customer-centric marketing planning

November 20, 2017

Last month we posted the first in a series of blogs to address the issues around evolving marketing from being product centric to becoming customer-centric. …

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Delivering richer real-time experiences in Banking

November 3, 2017

The same dynamics that have rewritten the rules for virtually every type of commercial relationship are also reshaping the banking industry – and banks are …

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The journey to greater customer engagement – the big picture

October 19, 2017

It is an exciting time to be in marketing. So much is changing including the marketing technology (MarTech), the buyer’s behavior and power, and the …

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Achieving CRM “nirvana”

July 5, 2017

Breaking News – Customer Relationship Management (CRM) is not just a software application! CRM is a business process.  It’s a way of doing business along …

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How marketers can segment their way to success

June 7, 2017

We all know the golden rule of buying of a property is location, location, location. These days, the golden rule of marketing surely must be …

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About this Blog

Welcome to the Customer Experience Suite blog.  Follow this blog to learn about valuable industry insights, product announcements, events and more. Infor Customer Experience suite helps organizations integrate customer data, accelerate customer engagement and gain a complete view of their customers.
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