Infor Customer Experience Suite

3 ways to build customer engagement with Configure Price Quote technology

May 19, 2017

Whether you’re selling doors, windows, furniture, or other building items, you can boost deal sizes, increase win rates, and enhance top-line sales with a technology-driven …

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Top 3 things to consider when choosing your CRM solution

May 17, 2017

We can all agree there are plenty of solutions and vendors to choose from when it comes to CRM as it is a fundamental requirement …

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Steps to avoid dueling messages and touchpoints with your customers

May 11, 2017

With customers in the driver’s seat, they are setting the pace of when, where and how they interact with a brand.  It’s forced brands to …

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Simple re-targeting – does it really work?

May 5, 2017

I’ll kick things off with a few scenarios that I think most people can relate to.  It illustrates how using simple re-targeting in your campaigns …

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The why factor

April 26, 2017

I recently purchased a dining table that had been refurbished from an old door found in a landfill. Once I read how the craftsman was …

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CRM—Do the right thing

April 25, 2017

The age-old misnomer with buying CRM software has been “If we build it they will come”, but everyone has learned by now that doesn’t work. …

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Make CRM stick – ways to increase user adoption

March 2, 2017

When deciding to commit to a CRM solution for your business, there are many considerations long before you begin to select which is the right …

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Re-thinking omni-channel marketing

February 7, 2017

A colleague asked me recently if there were any benefits to integrating Google Adwords to his outbound marketing tool.That question made me pause, and I …

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Common marketing missteps and how to avoid them

January 19, 2017

It’s all too common to make marketing missteps given the mountains of information customers and prospects have access to about a brand from the company’s …

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Managing multiple marketing channels

January 18, 2017

In my last blog, The independent customer, the challenges in managing the complex path people take when making a purchasing decision became very clear.  There …

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About this Blog

Welcome to the Customer Experience Suite blog.  Follow this blog to learn about valuable industry insights, product announcements, events and more. Infor Customer Experience suite helps organizations integrate customer data, accelerate customer engagement and gain a complete view of their customers.
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