Infor Customer Experience Suite

2018 customer-centric marketing planning

November 20, 2017

Last month we posted the first in a series of blogs to address the issues around evolving marketing from being product centric to becoming customer-centric. …

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Delivering richer real-time experiences in Banking

November 3, 2017

The same dynamics that have rewritten the rules for virtually every type of commercial relationship are also reshaping the banking industry – and banks are …

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The journey to greater customer engagement – the big picture

October 19, 2017

It is an exciting time to be in marketing. So much is changing including the marketing technology (MarTech), the buyer’s behavior and power, and the …

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Applying a concierge’s mindset to omni-channel engagement

July 28, 2017

In two previous posts in this series, we discussed how guest relationship management fundamentally differs from conventional approaches to CRM and the importance of mapping …

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5 ways the Hospitality industry can reinvent traditional CRM

July 6, 2017

When it comes to customer relationship management, not all industries are created equal – which means a one-size-fits-all approach to CRM solutions can’t address the …

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How marketers can segment their way to success

June 7, 2017

We all know the golden rule of buying of a property is location, location, location. These days, the golden rule of marketing surely must be …

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3 ways to build customer engagement with Configure Price Quote technology

May 19, 2017

Whether you’re selling doors, windows, furniture, or other building items, you can boost deal sizes, increase win rates, and enhance top-line sales with a technology-driven …

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Steps to avoid dueling messages and touchpoints with your customers

May 11, 2017

With customers in the driver’s seat, they are setting the pace of when, where and how they interact with a brand.  It’s forced brands to …

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Simple re-targeting – does it really work?

May 5, 2017

I’ll kick things off with a few scenarios that I think most people can relate to.  It illustrates how using simple re-targeting in your campaigns …

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The why factor

April 26, 2017

I recently purchased a dining table that had been refurbished from an old door found in a landfill. Once I read how the craftsman was …

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About this Blog

Welcome to the Customer Experience Suite blog.  Follow this blog to learn about valuable industry insights, product announcements, events and more. Infor Customer Experience suite helps organizations integrate customer data, accelerate customer engagement and gain a complete view of their customers.
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