Infor Customer and Marketing Management Blog

How to avoid the battle of the dueling marketing plans

07/31/2015

Today, customers are in charge of their relationship with brands. They choose when, where, and how they interact with a brand. This power shift has forced brands to be more places at once and open for business 24/7. This can lead to overlap— marketing and customer service both responding to ... Continue reading How to avoid the battle of the dueling marketing plans »

Dude, where’s my data?

07/30/2015

Marketers today have more data available to them than ever before. As consumers continue to leverage a growing variety of customer engagement channels, the subsequent data generated from these engagements can also be incorporated into targeting an audience and developing a marketing strategy. Customer contact information, transactional history and campaign ... Continue reading Dude, where’s my data? »

Change Management – What is it? Why does it matter?

07/28/2015

In business today, transformation and change are critical for any firm that wants to grow and prosper. The pace of change is unrelenting. Common catalysts are technology, the economy, government regulation, competition, customer behavior, organizational realignment or new business models. The way companies respond or evolve with these catalysts often ... Continue reading Change Management – What is it? Why does it matter? »

Deconstructing CRM implementation

07/23/2015

With both a network client and a Web interface, a mobile client, design software for custom forms and plugins, and the mechanisms to facilitate a number of different data integrations, you get a lot of bang for the buck with CRM. However, no software operates in a vacuum, and there ... Continue reading Deconstructing CRM implementation »

Wayne Gretzky – Customer Experience Expert - keep your customers coming back

07/22/2015

Alright you got me, Wayne Gretzky was not a Customer Experience Expert. For those that don’t follow ice hockey (for fellow Brits reading this - it’s like a mixture of a speeded up version of football with some boxing and sticks thrown in), Wayne Gretzky is recognised as the best ... Continue reading Wayne Gretzky – Customer Experience Expert - keep your customers coming back »

The Evolution of CPQ (Configure Price Quote) – From Transaction to Interaction

07/20/2015

I recently read that the term “Configure Price Quote” aka “CPQ” was created at the time that the configuration market space shifted focus from transaction to interaction. I like that explanation of why the term originated and thought it might be fun to take a few minutes to explore how ... Continue reading The Evolution of CPQ (Configure Price Quote) – From Transaction to Interaction »

What about that omni-channel customer experience?

07/16/2015

When thinking about an omni-channel customer experience, most people think retail. And perhaps that is for a reason. Retail may have been the first to uncover this omni-channel need. Or perhaps some retailers have made the greatest amount of progress toward fulfilling the omni-channel vision. I would assert this is ... Continue reading What about that omni-channel customer experience? »

Timing is everything

07/15/2015

Hmmm, I wonder what’s wrong with this picture. Take a look and see if you can identify the issue. As the headline in the article reads;Oblivious Guy Holds Up A Marriage Proposal Sign During Stand Up To Cancer Tribute At The Home Run Derby (Courtesy: www.365rundown.com), it’s pretty clear that ... Continue reading Timing is everything »

The Evolving Role of CRM: Why Distributors Are Shifting Focus To Marketing

07/08/2015

Faced with rapidly changing buyer behavior and rising costs, many businesses are turning to technology to help amplify success as business models continue to shift. One major change seen across multiple industries is that today’s consumers and business-to-business players expect deeper and more varied information on orders and accounts. They ... Continue reading The Evolving Role of CRM: Why Distributors Are Shifting Focus To Marketing »

Infor Next 2015 US call for papers is open

07/06/2015

Do you have a compelling story about how Infor products are improving your organization? Infor invites customers to share your success story by presenting a session at Infor Next. Bringing you the best of Inforum in three US locations, Infor Next is a series of two-day events packed with information ... Continue reading Infor Next 2015 US call for papers is open »

The Practical Postmortem - Trade Show Thursdays Series

06/25/2015

Missed the last installment of the Trade Show Thursdays Series? Read last weeks posthere. After months of planning and an eventful show,the last thing anyone probably wants to do is sit down and devote even more time to working through the postmortem. Even if everything went off without a hitch,youre ... Continue reading The Practical Postmortem - Trade Show Thursdays Series »

Breaking out of the campaign mindset

06/23/2015

Campaigns have been around for a long time because they can successfully drive sales — at least in the short term. They also are relatively easy to measure in terms of ROI. But in the last 15 years or so, technology has changed the marketing game drastically — with real-time ... Continue reading Breaking out of the campaign mindset »

It's Showtime! - The Third Installment of the Trade Show Thursdays Series

06/19/2015

Missed the last installment of the Trade Show Thursdays Series? Read my Setting up for Success blog here. So after all the planning and work that went into preparing for the trade show, the day of should be a piece of cake, right? If you’re lucky and everything goes according ... Continue reading It's Showtime! - The Third Installment of the Trade Show Thursdays Series »

It's Showtime! - The Third Installment of the Trade Show Thursdays Series

Missed the last installment of the Trade Show Thursdays Series? Read my Setting up for Success blog here. So after all the planning and work that went into preparing for the trade show, the day of should be a piece of cake, right? If you’re lucky and everything goes according ... Continue reading It's Showtime! - The Third Installment of the Trade Show Thursdays Series »

Reflections on Gartner CRM Customer Strategies and Technologies Summit

06/15/2015

After a two full days of attending sessions, talking to Gartner analysts and listening to customer and prospects at our booth, I began my long trip home. It gave me time to review my notes and reflect on what I learned the Summit. The Summit had four tracks: Removing Organizational ... Continue reading Reflections on Gartner CRM Customer Strategies and Technologies Summit »

Setting up for Success - The Second Installment of the Trade Show Thursdays Series

06/11/2015

Missed the first installment of the Trade Show Thursdays Series? Read my Tricks of the Trade(show) blog here. Plan, Plan, Plan Outline your goals for attending a tradeshow. What does a successful outcome look like? Is there a minimum number of leads you want to walk away with in order ... Continue reading Setting up for Success - The Second Installment of the Trade Show Thursdays Series »

You need a CRM vision and strategy, honestly you really do #GartnerCRM

I attended the talk by Scott Nelson, Gartner Analyst, yesterday at the #GartnerCRM event and then John Bermudez and I caught up with him for a chat afterwards. Here are my notes and reflections about “CRM success”. The title of his presentation was “Defining a Clear CRM Vision and Strategy”. ... Continue reading You need a CRM vision and strategy, honestly you really do #GartnerCRM »

Gartner keynote at #GartnerCRM – “are you up to speed?”

06/10/2015

The #GartnerCRM event started this morning with a keynote from Jim Davies and Don Scheibenreif. Jim started the session with the fundamentals that customers still want good quality and value for money. However today they want superb customer experiences with innovation but they want it with simplicity. They want it ... Continue reading Gartner keynote at #GartnerCRM – “are you up to speed?” »

#GartnerCRM Pre-show Blog - What it is about and why you should care

06/09/2015

Well here I am in London finishing setting up the Infor stand for this years #GartnerCRM summit. Or, to give its full name the Gartner Customer Strategies Technologies Summit 2015. The summit is basically a two day conference at the Lancaster Hotel in London, it’s all about how to better ... Continue reading #GartnerCRM Pre-show Blog - What it is about and why you should care »

What's new in the Cloud?

06/05/2015

In order to ensure your continued data security and bring you’re the best performance experience while using Infor CRM Cloud, we are introducing 2 new features. We have restricted all RDP network access to customer instances in order to prevent any unauthorized access. This is a proactive measure to help ... Continue reading What's new in the Cloud? »

About this Blog

Welcome to your one-stop-shop for marketing, customer relationship management and CPQ advice. Leverage the tips, tricks, and valuable insight in our blog authored by industry experts, Infor team members, and users like you. We want to share our experience and knowledge related to common marketing problems, customer management issues, campaign optimization, social marketing, team collaboration, and so much more.

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