Infor CRM

For an organization to engage in effective customer experience management (CXM), coordinated visibility into all interactions is critical. But gaining visibility into thousands or millions of customers’ information across all of your touch points, and oftentimes unlinked business systems, poses a challenge that can seem insurmountable. Companies that have previously ... Continue reading Consistent Experiences are Key to Creating Customer Loyalty »

Jackie Palmer, Senior Product Manager: CRM Marketing Solutions, Infor It is with extreme pleasure that I publicly congratulate Banco de Credito in Peru (BCP) for being selected as the Silver winner of the Gartner and 1to1 Media 2011 CRM Excellence Awards. Utilizing Infor CRM Epiphany, BCP was recognized in the ... Continue reading Banco de Credito Increases Sales with Infor CRM Epiphany, Receives Award for Excellence »

Jackie Palmer, Senior Product Manager: CRM Marketing Solutions, Infor As a direct result of feedback from Epiphany customers, Infor is delivering new capabilities to improve the effectiveness of marketing campaigns with the release of Outbound Marketing 7.2.2, part of the Infor CRM Epiphany suite. The enhancements in this release give ... Continue reading Outbound Marketing Enhances Lead Management, Event-Based Marketing and E-mail Campaigns »

Caroline Davies, EMEA Marketing Manager, CRM WFM Focusing on the future of digital marketing and customer experience, the next CRM Epiphany Panel of Peers forum will be held on Tuesday, March 2, 2011 in Madrid, Spain. This one-day complimentary event is designed for marketing and IT executives who want to ... Continue reading Coming to Madrid: CRM Panel of Peers Focuses on Future Solutions and Strategies »

Jackie Palmer, Senior Product Manager: CRM Marketing Solutions, Infor At the National Retail Federations 100th Annual Convention and Expo in January, Infor announced the general availability of CRM Epiphany Shopping Advisor. With this product, retailers and e-commerce service providers can deliver personalized and more relevant product and marketing offers to ... Continue reading New Epiphany Shopping Advisor: The Talk of NRF…Now You Can See It Live »

George Huhta, Senior Marketing Manager, Infor Paul Greenberg, CRM analyst, commentator, and author, has finished compiling his annual list ofcompanies to watch in the CRM marketon his ZDNet blog. Only 33 companies out of 200+ candidates made the cut. In evaluating them, Greenberg looked at a number of factors: vision, ... Continue reading CRM Watchlist: Epiphany Makes the Cut with “Terrific” Interaction Advisor »

Guest post by George Huhta, Senior Marketing Manager, Infor You get the power to serve your customers better by streamlining the complex process of collecting, consolidating, and improving opt-in customer data throughout your entire enterprise with Infor CRM Epiphany Data Advisor. Released in November, Data Advisor is the second module ... Continue reading Epiphany Data Advisor Optimizes the Customer Data Collection Process »

Guest post by George Huhta, Senior Marketing Manager, InforThe power to serve your customers better, that is—and to sell to them. But many of your customers may be reluctant to give out more info than what’s needed to complete their transactions. So you may lose valuable data and actions if ... Continue reading Knowledge is Power »

Guest post by George Huhta, Senior Marketing Manager, Infor New technologies, new market entrants, and customers who want more, better, faster, cheaper are altering the telecom landscape at break-neck speed. Success today depends on understanding your customers and delivering communications, products, and services that best meet their needs while increasing ... Continue reading The Impact of Customer Centricity on Telecom Profitability »

Guest post by Venson Kuchipudi, Sr. Director, Social Computing Strategy, InforI often get asked “What’s the difference between social media and Social CRM (SCRM)?”The fact is that CRM is inherently meant to be a social interaction. However, to date, the tools and processes in place have largely been one way—from ... Continue reading What's the Difference Between Social Media and Social CRM? »