Infor Customer and Marketing Management Blog

MRM for Beginners: Just what is Marketing Resource Management?

08/25/2015

This is the first of a series of articles covering the topic of Marketing Resource Management (MRM), focusing on those who are beginning to use MRM in their marketing organizations. While most everyone intuitively understands the classic marketing fields such as Campaign Management, when it comes to MRM the understanding ... Continue reading MRM for Beginners: Just what is Marketing Resource Management? »

CRM Integration from the Customer Service Side of the Table

08/20/2015

Nobody likes calling customer service. In fact, I actually keep a list of those non-urgent calls I need to make to my internet provider, bank or insurance company and put them off as long as humanly possible. Its just no fun. Nobody calls CS to tell them about how much ... Continue reading CRM Integration from the Customer Service Side of the Table »

Top reasons for Customer and Marketing Management customers to attend Infor Next in San Diego

08/17/2015

Infor Next San Diego is the place to be for Infor Customer and Marketing Management (CMM) customers. You’ll benefit from sessions showcasing Infors entire CMM solution suite, including CRM, configure price quote, contract lifecycle management, service management, marketing resource management, real-time interaction management, and campaign management. Here are the top ... Continue reading Top reasons for Customer and Marketing Management customers to attend Infor Next in San Diego »

Best practices for outbound marketing

08/14/2015

Owners of Infor’s Outbound Marketing product know they have a powerful tool in their arsenal to pull complex and detailed marketing lists. On version 10.x, those campaigns can be Omni-Channel campaigns which will give marketers the ability to send personalized campaigns on the platform most relevant to their customer’s needs. ... Continue reading Best practices for outbound marketing »

Give me the CRM data analytics for sales teams

08/11/2015

So here I am, a marketer, writing about data analytics for sales teams, and the first thing that comes to mind is this quote; “The facts mam, just the facts” from Sgt. Joe Friday Dragnet Series. For some, this quote may be familiar and others it might not, but to ... Continue reading Give me the CRM data analytics for sales teams »

Superheroes and Sidekicks - Infor's Dynamic Duo of CRM and ERP

08/07/2015

Its no secret that I love metaphors and Im always excited when I find easily relatable or well-known concepts that can be used to help explain technology. Although I personally find what we do fascinating, I occasionally feel like were operating in a vacuum. Its important to be able to ... Continue reading Superheroes and Sidekicks - Infor's Dynamic Duo of CRM and ERP »

How to build a social media strategy that actually works – KISS me quick and stop marketing…

08/06/2015

Today, I will give you a tried and tested to-do list to start a social media strategy. I’m British. Do my jokes travel? In the 1980s any “self-respecting” British holiday maker, between the ages of 18 and 30, would not be seen dead without their mandatory “kiss me quick” hat ... Continue reading How to build a social media strategy that actually works – KISS me quick and stop marketing… »

Infor CPQ - One Version of the Truth

08/05/2015

One of our pre-sales and value engineering team members uses a phrase that is impactful to people when they hear it for the first time. When he refers to the real value customers receive through the implementation of our CPQ (Configure Price Quote) solution – he says the tool provides ... Continue reading Infor CPQ - One Version of the Truth »

How to avoid the battle of the dueling marketing plans

07/31/2015

Today, customers are in charge of their relationship with brands. They choose when, where, and how they interact with a brand. This power shift has forced brands to be more places at once and open for business 24/7. This can lead to overlap— marketing and customer service both responding to ... Continue reading How to avoid the battle of the dueling marketing plans »

Dude, where’s my data?

07/30/2015

Marketers today have more data available to them than ever before. As consumers continue to leverage a growing variety of customer engagement channels, the subsequent data generated from these engagements can also be incorporated into targeting an audience and developing a marketing strategy. Customer contact information, transactional history and campaign ... Continue reading Dude, where’s my data? »

Change Management – What is it? Why does it matter?

07/28/2015

In business today, transformation and change are critical for any firm that wants to grow and prosper. The pace of change is unrelenting. Common catalysts are technology, the economy, government regulation, competition, customer behavior, organizational realignment or new business models. The way companies respond or evolve with these catalysts often ... Continue reading Change Management – What is it? Why does it matter? »

Deconstructing CRM implementation

07/23/2015

With both a network client and a Web interface, a mobile client, design software for custom forms and plugins, and the mechanisms to facilitate a number of different data integrations, you get a lot of bang for the buck with CRM. However, no software operates in a vacuum, and there ... Continue reading Deconstructing CRM implementation »

Wayne Gretzky – Customer Experience Expert - keep your customers coming back

07/22/2015

Alright you got me, Wayne Gretzky was not a Customer Experience Expert. For those that don’t follow ice hockey (for fellow Brits reading this - it’s like a mixture of a speeded up version of football with some boxing and sticks thrown in), Wayne Gretzky is recognised as the best ... Continue reading Wayne Gretzky – Customer Experience Expert - keep your customers coming back »

The Evolution of CPQ (Configure Price Quote) – From Transaction to Interaction

07/20/2015

I recently read that the term “Configure Price Quote” aka “CPQ” was created at the time that the configuration market space shifted focus from transaction to interaction. I like that explanation of why the term originated and thought it might be fun to take a few minutes to explore how ... Continue reading The Evolution of CPQ (Configure Price Quote) – From Transaction to Interaction »

What about that omni-channel customer experience?

07/16/2015

When thinking about an omni-channel customer experience, most people think retail. And perhaps that is for a reason. Retail may have been the first to uncover this omni-channel need. Or perhaps some retailers have made the greatest amount of progress toward fulfilling the omni-channel vision. I would assert this is ... Continue reading What about that omni-channel customer experience? »

Timing is everything

07/15/2015

Hmmm, I wonder what’s wrong with this picture. Take a look and see if you can identify the issue. As the headline in the article reads;Oblivious Guy Holds Up A Marriage Proposal Sign During Stand Up To Cancer Tribute At The Home Run Derby (Courtesy: www.365rundown.com), it’s pretty clear that ... Continue reading Timing is everything »

The Evolving Role of CRM: Why Distributors Are Shifting Focus To Marketing

07/08/2015

Faced with rapidly changing buyer behavior and rising costs, many businesses are turning to technology to help amplify success as business models continue to shift. One major change seen across multiple industries is that today’s consumers and business-to-business players expect deeper and more varied information on orders and accounts. They ... Continue reading The Evolving Role of CRM: Why Distributors Are Shifting Focus To Marketing »

Infor Next 2015 US call for papers is open

07/06/2015

Do you have a compelling story about how Infor products are improving your organization? Infor invites customers to share your success story by presenting a session at Infor Next. Bringing you the best of Inforum in three US locations, Infor Next is a series of two-day events packed with information ... Continue reading Infor Next 2015 US call for papers is open »

The Practical Postmortem - Trade Show Thursdays Series

06/25/2015

Missed the last installment of the Trade Show Thursdays Series? Read last weeks posthere. After months of planning and an eventful show,the last thing anyone probably wants to do is sit down and devote even more time to working through the postmortem. Even if everything went off without a hitch,youre ... Continue reading The Practical Postmortem - Trade Show Thursdays Series »

Breaking out of the campaign mindset

06/23/2015

Campaigns have been around for a long time because they can successfully drive sales — at least in the short term. They also are relatively easy to measure in terms of ROI. But in the last 15 years or so, technology has changed the marketing game drastically — with real-time ... Continue reading Breaking out of the campaign mindset »



About this Blog

Welcome to your one-stop-shop for marketing, customer relationship management and CPQ advice. Leverage the tips, tricks, and valuable insight in our blog authored by industry experts, Infor team members, and users like you. We want to share our experience and knowledge related to common marketing problems, customer management issues, campaign optimization, social marketing, team collaboration, and so much more.

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