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Knowledge is Power

12/07/2010

Guest post by George Huhta, Senior Marketing Manager, Infor

The power to serve your customers better, that is—and to sell to them. But many of your customers may be reluctant to give out more info than what’s needed to complete their transactions. So you may lose valuable data and actions if you don’t have the right tools in place to capture it.

How do you strike the balance between requesting the multitude of details needed to flesh out a customer profile? Do you get it all at once, asking for a few bits at each transaction? Or do you observe their behavior from afar, still capturing everything you need to deliver high-impact offers at the moment of interaction?

Our on-demand webinar is the perfect
opportunity to check out the new Infor CRM Epiphany Data Advisor. This online presentation will show you how you can create a consistent, methodical process for gathering everything you need to know about each customer over time. That way, you end up knowing what you need to know to give your customers what they want.

We’ll demonstrate how Data Advisor can help you:

  • Automate your data enhancement process every time someone in your organization takes an order, answers a question, or provides support.
  • Avoid seeming intrusive to your customers by collecting information thoughtfully, a little at a time, so customers feel that you're considering their needs.

View this webinar to see how Data Advisor gives you the power to know more about who your customers are, what they like, and what they're most likely to buy.

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