What's the Difference Between Social Media and Social CRM?
11/09/2010
Guest post by Venson Kuchipudi, Sr. Director, Social Computing Strategy, InforI often get asked “What’s the difference between social media and Social CRM (SCRM)?”The fact is that CRM is inherently meant to be a social interaction. However, to date, the tools and processes in place have largely been one way—from
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