It's with extreme pleasure that I publicly congratulate Banco de Credito in Peru (BCP) for being selected as the Silver winner of the Gartner and 1to1 Media 2011 CRM Excellence Awards. Utilizing Infor CRM Epiphany, BCP was recognized in the Integrated Marketing category for excellence in integrating people, processes, and technologies to drive marketing performance and overall return on investment. As a direct result of their choice to implement CRM Epiphany, the contribution of CRM to sales rose from 15% in 2008 to 40% in 2010, helping BCP to increase their number of profitable marketing initiatives and sales totals as a whole.

Some things to note about BCP and their integrated marketing efforts:

• Founded in 1889, BCP is the largest Peruvian bank with more than 10,000 employees, 3 million customers, and 330 branches worldwide.
• CRM Epiphany Outbound Marketing and Interaction Advisor provide BCP with integrated campaign data from inbound and outbound channels.
• BCP customers now receive more relevant offers tailored to their particular demographic due to the robust analytics model in CRM Epiphany. 
• CRM Epiphany helped BCP lower their campaign cycle times by half.
• BCP’s credit card unit sales originating from direct marketing campaigns tripled since their implementation of CRM Epiphany in 2009.

On behalf of the entire Infor team, I send warm congratulations to BCP for being a true leader in marketing and partnering with CRM Epiphany to drive performance and profitability.

Interested in knowing how CRM Epiphany could benefit your organization?  Please post your questions and comments.

For full details and additional information, please see the press release.

Posted by Jackie Palmer, Senior Product Manager: CRM Marketing Solutions, Infor

Note: The identification of a Gartner Award winner is not an endorsement by Gartner of any vendor, product, or service.

We've dubbed today's digital age when shoppers can buy anywhere, anytime simply by linking their in-store and online experiences, the New Normal. This new epoch promises to be a hot topic this week at the National Retail Federation’s 100^th annual convention and expo in New York City.

Retailers must create a superior brand experience for consumers across all touchpoints, and we’re doing everything possible to help them succeed. Today we launch Infor CRM Epiphany Shopping Advisor, a module that automatically recommends products and relevant special offers while people shop online based on the products they view, search for and buy.

Shopping Advisor differentiates itself by instantly accessing and using relationship history data stored within a customer's CRM Epiphany profile. Consumers find and buy what they want faster, and retailers benefit from higher sales per click and increased customer loyalty.

Today we also announce our partnership with American Apparel, a leading retailer that needed a flexible global system to integrate time and attendance and schedule store employees’ hours. With Workbrain, American Apparel can better manage its global workforce, ensuring that the right employees, with the right skills are scheduled at the right time to meet customer demand.

Stacey Shulman, American Apparel's vice president of technology, attributes American Apparel's ability to implement Global Time and Attendance in just 15 weeks to the "flexibility and extendibility" of the Workbrain application.

Join us at Infor booth #1378 during the convention to see how we're helping leading retailers retain customer loyalty by delivering the best possible brand experience on and offline. Infor WFM Workbrain and Infor CRM Epiphany Shopping Advisor are both being demoed there.

Posted By John Russo, Senior Director, Product Management, WFM/CRM, Infor