We've dubbed today's digital age when shoppers can buy anywhere, anytime simply by linking their in-store and online experiences, the New Normal. This new epoch promises to be a hot topic this week at the National Retail Federation’s 100^th annual convention and expo in New York City.

Retailers must create a superior brand experience for consumers across all touchpoints, and we’re doing everything possible to help them succeed. Today we launch Infor CRM Epiphany Shopping Advisor, a module that automatically recommends products and relevant special offers while people shop online based on the products they view, search for and buy.

Shopping Advisor differentiates itself by instantly accessing and using relationship history data stored within a customer's CRM Epiphany profile. Consumers find and buy what they want faster, and retailers benefit from higher sales per click and increased customer loyalty.

Today we also announce our partnership with American Apparel, a leading retailer that needed a flexible global system to integrate time and attendance and schedule store employees’ hours. With Workbrain, American Apparel can better manage its global workforce, ensuring that the right employees, with the right skills are scheduled at the right time to meet customer demand.

Stacey Shulman, American Apparel's vice president of technology, attributes American Apparel's ability to implement Global Time and Attendance in just 15 weeks to the "flexibility and extendibility" of the Workbrain application.

Join us at Infor booth #1378 during the convention to see how we're helping leading retailers retain customer loyalty by delivering the best possible brand experience on and offline. Infor WFM Workbrain and Infor CRM Epiphany Shopping Advisor are both being demoed there.

Posted By John Russo, Senior Director, Product Management, WFM/CRM, Infor